Hello fellow wine lovers, just back from the launch of James Halliday’s latest publishing venture, in conjunction with Hardie Grant and the fab marketing communication specialists at Q Strategies. We all love wine, but sadly until now every wine guide on the market (with the exception of the lovely Matt Skinner’s great writing) seems a little off the money when it comes to Australia’s young vinous fans. So, in an attempt to attract an on-trend 20 to 30-something market a new magazine, the Australian Wine Companion (a definitive guide to Australian wines, don’t you know) will be hitting shelves soon. For now, check out the website.
The verdict? Gorgeous photography, slick publishing job (just check out that paper stock) and fresh features -a guuide to rose, San Fransico to LA wine regions and the beer-maker’s guide to good grapes – set the tone. This is wine for a new generation – not the stuff you cellar but the stuff to enjoy here and now. Plus a great mix of travel and food features.
As for the party – well, this is the hot press launch of 2011, so where better to hold it than the hot restaurant launch of 2011 -Andrew (Cumulus, Cutler & Co.) McConnell’s Golden Fields on Fitzroy Street (St Kilda) with lashings of the star dish of the moment: New England lobster roll, hot buttered bun, cold poached crayfish, watercress & Kewpie. Also – squid on a stick, David Chang-esque twice-cooked duck, steamed bread, vinegar and plum sauce, and noodle salad. All served alongside carefully considered Pewsey Vale riesling, Ten Minutes By Tractor pinot noir, Dalz Otto prosecco and Wirra Wirra’s 12th Man and Hiding Champion Labels.
Buy the mag, raise your glass and here’s cheers to a reinvented, up-to-the-minute James Halliday.